What is the best way to write keywords?

[hh_4468]

Hello. I've been active since May of this year.

I believe keyword creation is incredibly important, so I'd like some advice on how to utilize them effectively. Should I use a lot of keywords, a variety of keywords, or is it better to keep it simple, clear, and concise?

[daniellei4510]

It starts with your title. Use 5 to 10 of the most important words that appear in your title. Then use Adobe's suggestions if you need more. Lately, based on the assumption that a bot is inspecting keywords looking for similar content, I tend to keep the number of keywords relatively short in the event certain keywords have been used so often that the bot tags the assets as such. 

[hh_4468]

Thank you for the advice. I think this information will be very helpful.

[Abambo]

The order in which the keywords do apear is important. Do not use composite words, like "red car", you should add those keywords as two keywords: "red" and "car", according to the keyword guideline. Do not use the plural in addition to the singular. In our example: "car" should be enough, do not add "cars" in addition. And do not add keywords that are false. If you have a skyline, it can't be that the skyline is in Madrid, New York and Rome. Check the right town!

[Nancy OShea]

Relevance is key. 

Don't use bogus keywords that don't accurately describe your content.

If you care to post an asset for us to see, we can better make recommendations.