If you've noticed a sudden drop in your sales across all stock marketplaces recently, you're not alone. Many contributors are experiencing the same, and here’s why:
July 4th – Independence Day (USA)
July 4th is a major US national holiday.
Many buyers, agencies, and editors take extended leave from July 1–5.
Offices close, and marketing departments often pause purchasing during this period.
Since the USA is the largest buyer base for stock content, a temporary dip in sales is normal.
Other Holidays and Slowdowns
July 1st – Canada Day also reduces buying activity from Canadian agencies.
Summer vacation periods (June–July) in many countries mean agencies operate with fewer staff.
Some agencies pause budgets briefly at the start of Q3 (July) to review performance and spending.
Market Saturation and Competition
A high volume of new uploads from contributors and AI-generated content increases competition.
Even without holidays, your content may need retitling and re-keywording to stay competitive.
What Should You Do Now?
Don’t panic – this is a temporary slowdown.
Use this time to:
Refresh your titles and keywords with SEO-friendly, trending keywords.
Create new content aligned with upcoming seasonal trends (Back to School, Summer Sales, August themes).
Check which of your files are performing and build similar content.
Monitor your earnings post-July 5, when US buyers typically return to normal activity.
Key Takeaways
- The July 4th holiday and summer vacations are currently the main reasons for the sales drop.
- Expect sales to begin recovering from July 5–7 onward.
- Use this downtime to organize your portfolio, update metadata, and plan new uploads for upcoming seasonal demand.
Stay patient and consistent!
This is a normal yearly cycle in the stock market, and your steady work will pay off once buyers are back in action.
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