I'm the graphic designer at a software company that creates a video editing software. I often use screenshots of our User Interface for marketing purposes. These screenshots usually incorporate images that I've licensed from Adobe Stock.
Apple would like to use one of our screenshots for the App store and for other Apple marketing efforts. They specifically asked the following:
"In respect of all photographs whether they are owned by you or licensed, can you confirm that the images are model released (permission to show their likeness) and this model release includes transferable, commercial rights for Apple to use in marketing in the context of your app."