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This is probably a dumb question, but I want to make sure I understand. So I can't use a Standard License image on something I want to sale, like a bookmark or a book cover design, even if the said image is modified?
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That is my interpretation. You need an extended License if you use the asset in any product for resale.
https://stock.adobe.com/license-terms
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You need to read the licensing terms.
If the asset is the primary value of the good, like on a poster, a mug, a t-shirt, that you will need an extended licence. If something else is the primary value, a standard licence is OK.
So for a bookmark, it would be difficult to argue, that something else is the primary value. So I would say that you need to acquire an extended licence for this. This is true, even for a giveaway item.
The book presents a distinct narrative, and I sincerely hope that the narrative is the primary value of the product, with the cover being merely a supporting element. As a result, this would be acceptable under a standard licence, unless the print run (digital and paper) exceeds 500k.
Look here for more information on licensing: https://community.adobe.com/t5/stock/links-for-licensing-terms/td-p/11366788
(Disclaimer: As always with licensing, this is my interpretation of the rules. I think they are correct and advice is based on reading and interpreting the licence terms and on fair use for both the buyer and the artist/stock company, but I cannot rule out that my interpretation is wrong. I'm not an Adobe employee).