A Swedish creative agency has used one of Adobe's stock images in a logo. Can you actually do that?

[Stefan336329]

Hi!

A bit curious about what you can and cannot do with Adobe stock footage.

A creative agency in Sweden has used the lioness from Adobe Stock-images as a references, (most likely without buying). The logo was annouced yesterday, and it seems that it will be printed on various merchandise items such as cups and shirts. 

The owner of the football club just went out in media and said that nothing is wrong, and that "its hard to create an unique lion". 

My question: is it ok to copy Adobe stock footages, and just changing a few small details, such as the eyes in this instance?

The football club: [link removed by a moderator]

The creative agency: [link removed by a moderator]

[Abambo]

Is it your asset?

If they have aquired an extended licence and do not claim the exclusive property rights to the asset, then they probably can do that.

However, anyone could build also something similar to their design, as they do not have exclusive rights to the lioness. Imagine a competitor doing a negative image logo with that!

[Stefan336329]

It's not my asset. Im just a reader of the news. This "story" has been circling around the news and social media in Sweden during the last 24 hours. Newspapers are creating articles about how the new logotype for this football club pretty much is a rip-off of someone else's work. It got my curious about if what the laws/rules actually say, since the original image is behind some kind of payment wall, and the football club is clearly going to be making money out of it.

[Abambo]

Well, then you can't tell if the agency did not properly licensed the work. If they did, they didn't do anything wrong, except designing a logo that has protection issues. As a customer, and depending on the price paid, I wouldn't be happy with that.

An extended license does not cost you an arm and a leg: