Almost every stock website has basically the same license for *standard use* but adobe is worded a little differently. I want to use a stock image on packaging for our product, as background artwork on a label. Can I use the standard license? I always understood this as a standard license as long as it doesn't exceed being reproduced 500,000. I also want to use the stock image on a sign in a store to sell our product, is that a standard license?
Q1: Is the stock image providing the primary value for your product? A: No → standard licence as long as the run is less than 500k. (As stated quite like this in the licence terms).
Q2: Yes. You don't sell the posters as a merchandized item, so yes, this is a standard licence.
The licence of every stock assets provider is worded differently. If not, one copied from the other, I suppose.
Look here for more information on licensing: https://community.adobe.com/t5/stock/links-for-licensing-terms/td-p/11366788 (Disclaimer: As always with licensing, this is my interpretation of the rules. I think they are correct and advice is based on reading and interpreting the licence terms and on fair use for both the buyer and the artist/stock company, but I cannot rule out that my interpretation is wrong. I'm not an Adobe employee).
ABAMBO | Hard- and Software Engineer | Photographer