Adobe Stock licensing

Community Beginner ,
Jun 15, 2022 Jun 15, 2022

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Our agency currently has a plan for Adobe Stock – 750 assets a month. We are creating a specialist military pocket diary for a client and he is having 500 copies printed to sell to his customers. The diary has about 10-15% intro pages that contain historical military information and our client would like us to use some standard Adobe Stock images to complement this information. Is this allowed under our license? Do we have to include a credit for each image? And, with our current plan can we also include some 'editorial only' images if they relate to the historical events in the text?

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Adobe Community Professional ,
Jun 15, 2022 Jun 15, 2022

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Please look into the licensing terms and if you do not find the answers, then I suggest, you ask a lawyer specialized in licensing. Editorial images can't be used in a commercial context. Look here for more information on licensing: https://community.adobe.com/t5/stock/links-for-licensing-terms/td-p/11366788
(Disclaimer: As always with licensing, this is my interpretation of the rules. I think they are correct and advice is based on reading and interpreting the licence terms and on fair use for both the buyer and the artist/stock company, but I cannot rule out that my interpretation is wrong. I'm not an Adobe employee).

ABAMBO | Hard- and Software Engineer | Photographer

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LEGEND ,
Jun 20, 2022 Jun 20, 2022

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Is "commercial context" the deciding factor for editorial? For example a newspaper is a commercial product, but it surely could use editorial imagery...? Meanwhile, if I was making a picture book to give away free, I don't get to use editorial. (I am not a lawyer) 

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Community Beginner ,
Jun 20, 2022 Jun 20, 2022

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Thanks for your reply. I managed to get onto a Live Chat with Adobe and they basically said that I would have to get an Extended License for any images we use in the pocket diary as it's going to be sold commercially, even though our client will only produce 500 copies. Also, we wouldn't be allowed to use Editorial Only images for the same commercial reason. I guess that paid-for newspapers are allowed to use Editorial images as they are classed as Press.

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Adobe Community Professional ,
Jun 20, 2022 Jun 20, 2022

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As for the extended license you need to ask you this question: is the primary value of the diary the Adobe stock images or is it some other value in the diary. Licensing is complex and your case may or may not be for one license or the other. Going for the greater license is the secure way, but you may spend more money on this as you would need. And for sure, counseling at a distance is not really feasable. Therefore I really recommend asking a lawyer. 

Look here for more information on licensing: https://community.adobe.com/t5/stock/links-for-licensing-terms/td-p/11366788
(Disclaimer: As always with licensing, this is my interpretation of the rules. I think they are correct and advice is based on reading and interpreting the licence terms and on fair use for both the buyer and the artist/stock company, but I cannot rule out that my interpretation is wrong. I'm not an Adobe employee).

ABAMBO | Hard- and Software Engineer | Photographer

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