So working in a publishing company - if the designer chooses an Adobe Stock image, which he then changes and adapts into the cover of the book, the publicity team then want access to the original image which they will then adapt to create social media memes for the book. Do we need a team licence for this or can the designer purchase the image on an individual license, then share it to the publicity team?
Thanks for reaching out to the Adobe Stock community.
As per the requirement you have stated above, the designer can purchase the image on an individual license and can transfer the license to the client, however, please note that if you want to use the same asset for different clients, the asset must be licensed separately for each client use. For more information please refer to https://wwwimages2.adobe.com/content/dam/acom/en/legal/servicetou/Adobe_Stock_Additional_Terms_en_US... (Section 3.4 a)
Also, please refer to Stock Licensing & terms FAQ: Where can I find the terms and licensing information for Adobe Stock? in order to get more information on the licensing terms and restrictions of Adobe Stock.
Hope this information helps!
Feel free to update this thread in case of any additional questions.
Thank you for this. So the designer purchases asset on an individual licence for the company - he transfers the asset for the company. Depending on the book, the asset could be used by different people in the company - it's already been used for the book cover, but the publicist will use it to make social media posts for example.
Is this OK, on the individual license transferred to the client?
The license can be any(teams or individual), however, for each publicist or for each different project you need to purchase a separate license.
Thank you - just so I'm completely clear so if the designer uses the image to make a book cover, and then the publicist uses the SAME image to make a social media post, this counts as two separate projects and you need two licenses?
Yes, that is correct.
Are you sure that is correct? In your marketing material you say:
An Adobe Stock license allows you to use your asset anywhere in the world, and the license never expires.
You may use the asset in print, presentations, broadcasts, websites, and on social media sites. However, you may not share or distribute the asset in any way that would let others use the asset without licensing it themselves.
So if I, personally buy an image with Adobe Stock, and design a book cover with it, and I can use it for the corresponding social media posts to market the book.
But if I buy an image with Adobe Stock, design the cover, and then delegate it to a colleague to make the social media they have to license it as it counts as a new project?
Surely it's the same project?
Doesn't seem right - I'm not handing the image on to other designers for them to use for their project - the image is used for 1 project, a book, within the company.
Do you see what I mean?
If you consider it as 1 project, you will be requiring 1 license.
If you are considering it as two projects then you will be requiring separate licenses. However, if you are purchasing the license and transferring it to your colleague then it will help you to keep the license ownership in their name.