Skip to main content
Participant
February 25, 2021
Question

Artists and Content Creators need to consider the implications...

  • February 25, 2021
  • 1 reply
  • 350 views

02/24/21 - Adobe has joined other big-tech companies in the creation of the Coalition for Content Provenance and Authenticity (C2PA) the goal of which is to create tools which will address 'disinformation' online. Unless 'disinformation' is defined and governed by the people, then these tools are aimed at providing the few the ability to censor any dissenting opinion, programmatically.

 

Explained as a long term scalable, ecosystem-wide solution to provenance-based media authenticity, C2PA had used it's artistic expression to create elegant marketing parlance to mask technology that will reveal the EXACT path of transmission of 'assets' deemed unsuitable. This portends consequences to those whose content is not determined to be of "high-integrity." At first blush this sounds as though they are working to ensure protection of asset copyrights, but read further and BG clarifies the aim of this coalition.

 

As artists (and in the famous words of Jeffrey Lewbowski) 'this cannot stand, man!' Artistic expression takes many forms and there is danger in leaving what constitutes expression to the multi-nationals.

 

"The artist, however faithful to his personal vision of reality, becomes the last champion of the individual mind and sensibility against an intrusive society and an officious state… In pursuing his perceptions of reality, he must often sail against the currents of his time. This is not a popular role…"

~ JFK ~

 

See what's possible (?)

    This topic has been closed for replies.

    1 reply

    Nancy OShea
    Community Expert
    Community Expert
    March 11, 2021

    Apples & alligators!  Disinformation online has nothing whatsoever to do with artistic expression and vice versa.   Two totally separate things.

     

    Kudos to Microsoft, BBC, Adobe, Arm, Intel and Truepic for teaming up on this project.  For context, here is a link to Microsoft's website which describes the problem and possible solutions.

    https://blogs.microsoft.com/on-the-issues/2021/02/22/deepfakes-disinformation-c2pa-origin-cai/

     

    Nancy O'Shea— Product User & Community Expert
    InkahootzAuthor
    Participant
    March 23, 2021

    Ms. O'Shea;

     

    You work for Adobe...

    Secondly, who is deciding what it misinformation, Comrade!?

    Dov Isaacs
    Legend
    March 23, 2021

    @Inkahootz,

     

    @Nancy OShea is absolutely not an Adobe employee. Nor does she “work for Adobe” in any way whatsoever. She is a valued Adobe Community Professional who volunteers in these communities to assist users of Adobe products.

     

    We are really sorry you see some type of “plot” here when the goal is quite simple, the providing of a reliable digital provenance framework. It is not a judgement or control framework.

     

    - Dov Isaacs, former Adobe Principal Scientist (April 30, 1990 - May 30, 2021)