02/24/21 - Adobe has joined other big-tech companies in the creation of the Coalition for Content Provenance and Authenticity (C2PA) the goal of which is to create tools which will address 'disinformation' online. Unless 'disinformation' is defined and governed by the people, then these tools are aimed at providing the few the ability to censor any dissenting opinion, programmatically.
Explained as a long term scalable, ecosystem-wide solution to provenance-based media authenticity, C2PA had used it's artistic expression to create elegant marketing parlance to mask technology that will reveal the EXACT path of transmission of 'assets' deemed unsuitable. This portends consequences to those whose content is not determined to be of "high-integrity." At first blush this sounds as though they are working to ensure protection of asset copyrights, but read further and BG clarifies the aim of this coalition.
As artists (and in the famous words of Jeffrey Lewbowski) 'this cannot stand, man!' Artistic expression takes many forms and there is danger in leaving what constitutes expression to the multi-nationals.
"The artist, however faithful to his personal vision of reality, becomes the last champion of the individual mind and sensibility against an intrusive society and an officious state… In pursuing his perceptions of reality, he must often sail against the currents of his time. This is not a popular role…"
~ JFK ~
See what's possible (?)
Apples & alligators! Disinformation online has nothing whatsoever to do with artistic expression and vice versa. Two totally separate things.
Kudos to Microsoft, BBC, Adobe, Arm, Intel and Truepic for teaming up on this project. For context, here is a link to Microsoft's website which describes the problem and possible solutions.
You work for Adobe...
Secondly, who is deciding what it misinformation, Comrade!?
@Nancy OShea is absolutely not an Adobe employee. Nor does she “work for Adobe” in any way whatsoever. She is a valued Adobe Community Professional who volunteers in these communities to assist users of Adobe products.
We are really sorry you see some type of “plot” here when the goal is quite simple, the providing of a reliable digital provenance framework. It is not a judgement or control framework.
I do NOT work for Adobe. I'm a long-time product user and frequent forum contributor. That's all.
When a group KNOWINGLY creates fake videos of other people saying things they never really said or doing things they never really did and claims it's FACT rather than fiction, that's not art. That's intentional deception through disinformation -- a familiar tactic frequently used by fascists and authoritarian dictators.
I don't apologize for supporting advanced technologies that can identify fakes for what they are. I think most intelligent people from the free-world would agree that if you're not creating fake news and you're not trying to rule the world, chances are you have nothing to worry about.