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As my clients grow in size, I'm finding that I need software or an online solution to help me manage each client's overall marketing plan, which often includes advertising, social media, print collateral, and other deliverables. I'm a small company with just two people so I don't need anything elaborate, but it would be nice to allow my clients access so they can see what's in the works. Thanks for your help.
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ROI = Return on Investment.
The basic formula for calculating ROI is to divide your net income by the total cost of the investment (tools, services, man hours, ads, and other related purchases). Any good accounting software can help you with that.
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. I'd like to see the cost calculation as a separate table. Of course, I could do this in Excel, but maybe the software could do it for me. It'd save me a lot of time. I roughly understand what my mistakes are, but sometimes I get so excited about the project idea that I invest much more money in advertising that doesn't pay off. How much should you spend on marketing?