Creative Teamwork is Like a Marriage?

Advocate ,
Dec 18, 2018

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Last evening, we celebrated our 30th wedding anniversary.

By December 17, 1988 it had been over 4 years since we met and we had been working together, almost 7 days a week. That included work on our first book, the related seminar tours and trade shows, and even the opening of a Manhattan studio.

What have we learned? In a word: “teamwork.”

At some point, around 34 years ago, we stopped being 100% our own selves. We had many,  many projects to do, and we tackled them as a team. In retrospect, even our wedding was an event we created together.

The creative process has come a long way, since. There were many players who were part of a project. Each jumped in and out of a project as it evolved. By way of example, if an advertising campaign needed a photograph, a photographer may have shot, on film, that one image without even knowing who the client was, much less how the photo was going to be used.

Creatives were somewhat isolated, then. We were working on team projects, at the time. Many thought that was a crazy idea.

A few years later, Whole Food announced that rather than having traditional managers, they were going have “team leaders.” In all candor, we were not sure that was going to work. Also around then, the Holiday Corporation (a.k.a Holiday Inn) was developing Hampton Inn, Embassy Suites, and Homewood Suites (now, all of them are Hilton brands). Rather than the standard hotel jobs, they were going for the team concept, which sought to create total guest experiences. Just like how the Whole Foods innovation has become the way of life at many grocery stores, the hotel team concept is baked into how Hilton and IHG hotels work.

In all honesty, we didn’t set out to bring our marital life into our business life, or vice versa. It just happened.

Somewhere along the way, illustrators began painting in Photoshop. Photographers became retouch artists. Eventually, many of us became integrated players in teams.

Just like a successful marriage needs to be a harmonious team, to be successful in our careers, it’s all about great teamwork. We have learned to inspire others to joyfully come together to do great creative work. How about you? Has successful teamwork become more of an integral part of your creative career?

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Most Valuable Participant ,
Dec 18, 2018

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Gratz to you and commiseration to the ladyhalf for going 34 years mate

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Advocate ,
Dec 18, 2018

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Ussnorway  wrote

Gratz to you and commiseration to the ladyhalf for going 34 years mate

Thank you, very much.

It's a little "funny" to look back on 12,000+ days. It's a "how did this happen" kind of thing.

We go from day to day, And, we carefully monitor the industry changes and the related personal growth.

Yet, it's like a giant Premiere Pro Timeline panel. When you move the marker back to 1984 you say, "Oh my goodness!"

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Adobe Community Professional ,
Dec 27, 2018

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Truly inspirational. Thank u so much for sharing

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Advocate ,
Dec 27, 2018

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https://forums.adobe.com/people/Mo+Moolla  wrote

Truly inspirational. Thank u so much for sharing

What we are doing, right here, is a real good example of that teamwork.

Please ponder the role of the Adobe Community Professionals in the overall media technology ecosystem.

Does Adobe have a team of employees who are hands-on, down-in-the-trenches end users? (No.) How about Apple? (Don't think so.) HP, maybe? (Nope.)

Yet, what the ACPs do is round out that team, sharing their real world experiences with the end users, as well as their fellow ACPs.

Was that the way of the world 34 years ago? (Of course, not.) It pretty much grew out of industry evolution and obvious need.

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Advocate ,
Dec 27, 2018

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https://forums.adobe.com/people/Brian+Stoppee  wrote

Yet, what the ACPs do is round out that team, sharing their real world experiences with the end users, as well as their fellow ACPs.

But, if teamwork is like a marriage, and ACPs are a team, does that mean ACPs need group martial counseling?

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Most Valuable Participant ,
Dec 27, 2018

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https://forums.adobe.com/people/Brian+Stoppee  wrote

But, if teamwork is like a marriage, and ACPs are a team, does that mean ACPs need group martial counseling?

Sometimes I get the impression Adobe feels entitled to have sex in ways we ACP are not completely committed to giving them

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Brian_Stoppee AUTHOR LATEST
Advocate ,
Dec 29, 2018

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Janet & I have had a few discussions with leaders in media, entertainment, and hospitality. They sometimes struggle with industry changes and the constraints those new directions have placed on their individual role.

Our advise is usually that they have to be the captains of their own one person ship.

They may do a great job of leading a team of people—but they also have to take charge of their own career.

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