Modern yet conservative font

[phyllisj9]

Okay I'm looking at oodles of fonts. I'm looking for a font that says "modern (as in Internet age) yet still a conservative business." Dang if I know that would be. I've toyed with everything from Requiem (very elegant conservative) to Neuropol (futuristic). I guess I'll be here a while. But I thought I'd ask if anyone had any favorite fonts that would fit that theme... (I don't mind purchasing a font if I can find the right look.)

Back to the game....

Thanks, Phyllis

[_Paul_Luna_]

Neil

Yes, 2 related families often work better than one. I personally think that Otl Aicher's identity for the Munich Olympic Games, based on geometrical proportions, vibrant colours, and Univers (!) takes an awful lot of beating. Boring, sterile, it ain't. The typeface, with its calmness, exactly counterpoints the other elements.

http://www.1972municholympics.co.uk/index.php

But I know we're not living in 1972!

Paul

[Neil_Keller]

Paul,
>Boring, sterile, it ain't.

Don't confuse the very nice graphics (which hold up very well over the years) that are integrated with Univers. I agree that Univers supports the program well.

I'm not completely dismissing the typeface; but, as demonstrated, one has to be aware of the company it keeps. As I said... "By itself, Univers is just very cold and somewhat mechanical to my eyes."

Neil

[D__McCahill]

> very cold and somewhat mechanical to my eyes

And I'll bet that in the past you have used Univers a lot. Part of the problem might be that you are just bored by the font.

[Neil_Keller]

Don,

Actually, in the late 1960s and 1970s I did use the font with some frequency. Now, barely at all. Although it is easy enough to change, I also never liked the very open default tracking of the letters. If I have to chose, I prefer Helvetica or Neue Helvetica for its warmer feeling. Or Gill Sans. Or Futura. Or Frutiger. Or Myriad. Or...

Neil

[Thomas Phinney]

Regarding sans serifs for banks: I was amused to see that the Umpqua Bank uses Lithos for their logo (in a bold or black weight).

T

[Neil_Keller]

More important: they should change the name of the bank. From this Easterner's eyes, it sounds as un-banklike as "WaMu". <g><br /><br />Neil

[phyllisj9]

Wow! Didn't realize this thread could start some font controversies. 🙂 I still haven't settled on a font but hope to this weekend!!! I ordered a big sample book of all the Adobe fonts which is helpful too. :)

Thanks, Phylllis

[Neil_Keller]

Phyllis,

You can also use myfonts.com which has a huge catalog, and even do a trial setting of the name of the bank in a variety of fonts there.

Neil

[_Philo_Calhoun_]

I like some of the modern serif dutch types, but they can be expensive. Check Dutch type library and teff's fonts. For san serif, I think Adobe's offerings are as good as any and better than Univers. (Myriad Pro etc.)