Registered Trademark ®

New Here ,
Feb 19, 2009 Feb 19, 2009

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I have a logo set in Palatino (it's our company logo) and I just found out that I have 2 versions of it: one with the ® symbol in Helvetica and the other one set in Palatino, like the logo.

Which font should be used for that symbol?

Is there a rule for that, or is it just a matter of taste?

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Explorer ,
Feb 19, 2009 Feb 19, 2009

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Rene,

It's a matter of taste, although virtually every time I see ® it is in a semibold sans serif. My sense is that as long as it is small and readable, it serves its purpose.

Neil

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New Here ,
Feb 19, 2009 Feb 19, 2009

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Thanks Neil.

The Sans Serif is good, particularly when it is really small, for legibility and registration on press.

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Explorer ,
Feb 19, 2009 Feb 19, 2009

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Rene,

I agree that Palatino won't reduce in size that well. I prefer to keep ® marks residing next to logos as small as possible.

Neil

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