Archer typeface- uses?

[Guest]

I recently discovered a new typeface called Archer, by Hoefler and Frerer-Jones.

I really like it, but I think it could have limited uses?

I talk about it on my blog:  http://carlyhitchcock.wordpress.com/

WHat do people think?

Worth the money? Or just another display face?

[Bradsquires]

Archer recently became the corporate typeface for Wells Fargo, who uses it for display and body copy. It works very well for them. I must say that I have come to love working with this typeface. I especially love the elegant terminals on letters such as the S and C, and the wide variety of weights offers many applications for this type family. Also, the opentype features that come with these fonts are well-designed and very useful.

I have recieved mixed reviews from clients - some say it is too typewriterish, some love it - but I have found this to be a very versatile typeface.

I'd love to continue this discussion ...

Cheers,

Brad

www.bold-type.com