Here is what they say: Hi Cathrine, as you probably know, we are creating Adwords ads for NORTHDENTAL. We need to exclude our (I mean our offices; Northdental office, clinic, etc.) internal traffic (by excluding our IP addresses), so we could value the conversions and behavior in the page only of the real users, and then make neccessary changes, based on accurate data. Your IP address would be used only when creating the filter in Google Analytics.
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