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Disclosure Requirements for Endorsements Received by Third Parties

Adobe Employee ,
Nov 02, 2012 Nov 02, 2012

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Thank you for your partnership with Adobe! While we fully appreciate your support, it is our responsibility to ensure that you are aware of required compliance with the FTC’s Guidelines. Both you and Adobe can be held liable under federal law for making unsubstantiated claims and for not disclosing your relationship with Adobe.

In particular, please adhere to the following requirements:

    Always disclose any involvement with Adobe, and its products or promotions when you are sharing information about Adobe on a public channel. The disclosure must be on the same page as the endorsement. For example, if you have received any type of incentive – free products, promotional items, travel, gifts, payment, and so on – make sure your audience understands this.

Example of a disclosure: “I received these free products from Company X,” or “I received this laptop and an honorarium.”

    Be truthful. Endorsements should not be misleading. If you need additional product or program information, ask your Adobe contact or find the information on Adobe’s website. Never make unsubstantiated or exaggerated claims about the benefits of Adobe products or programs. Any statements or endorsements about an Adobe product must be based on upon your actual experience.

Thank you again for your support of Adobe. If you have any questions about the FTC Guidelines, we would be happy to provide additional information.






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