B&H is selling LR4 for 70.00 dollars. Why is your price 99.00 dollars? I'de rather buy from you but not at 99 dollars.
Adobe can't control prices charged by retailers because retailers have a strategy to make profit by selling some products at a competitive price in the hope that customers will buy something else at a full price.
You can buy software from any retailers who can sell at a competitive price. Amazon is good for these things.
By the way, your message is mostly read by unpaid MVPs and Adobe staff with no significant authority to influence Adobe's overall global policy.