Re: Owners/purchasers of Adobe Elements
Hello-
I feel like a second class Adobe client. Why?
I have a very distinct feeling that Adobe doesn't really care about supporting Elements nor about those who have purchased the product.
Like many who have purchased Elements X.X:
1. I AM NOT a professional designer.
2. I don't ordinarily use Elements as an income generating tool.
3. I don't have time to learn a complicated design program like the full "Photoshop" program.
4. "Elements" was a program I could afford
5. I believed that learning "Elements" would give me a good start if I decide to really get into digital photo manipulation and purchase another Adobe product with more features.
6. I may, some day, purchase a more expensive, more "profitable" Adobe product.
What Adobe do to create this "second class client" feeling?
1. Difficulty finding any forums, tutorials, help pages, etc. about "Elements" online at Adobe.com
2. Lumping me and my skill set in with those who have much more experience, and a much more advanced skill set than I have.
3. LACK OF CLEARLY MARKED, EASY TO FIND, EASY TO RECOGNIZE PLACES FOR ELEMENTS USERS.
Was there a corporate decision made to purposely make Elements a "second class, starter, general public" program that didn't deserve spending time and resources on?
Or is it that the Adobe website has not been designed to feature Elements as a legitimate, stand-alone product!
Or is it that "Photoshop Elements" users have been lumped in with all "Photoshop" programs? If so, that's a HUGE mistake.
I believe that I am just as good, just as worthy, and just as deserving of Adobe's support as those who have purchased other Adobe products. If there's a problem, it's very likely the cause is "brand confusion" between Elements and all the other Adobe design products.
My solution?
1. Rename the product simply "Elements" and drop the tie with "Photoshop".
2. Redefine "Elements" internally as a legitimate, worthwhile program. Give "Elements" the same importance in your corporate world as any other product you have.
3. Concentrate on educating Elements users to become GREAT at using Elements by providing tutorials, staff time and resources to accomplish this.
4. Design and market another, intermediate program priced between the full "Photoshop" program and "Elements." I would say a price of $295 retail would be just right. And, again, name the program so that it is NOT tied with either "Photoshop" or "Elements".
5. Once trained, let "Elements" users know that there is another program that is a bit more advanced but not as inclusive or expensive as the full Photoshop program.
What's in it for Adobe? Happier clients, an new external and internal corporate image that says Elements is a legit program, a new profit center and hopefully, if done right, more corporate profits!
You're welcome Adobe!
Robb Blodgett
RobbBlodgett@GMAIL.com
Grand Rapids, Michigan