Most people have no freaking clue how "Adobe" makes decisions. And your comment that they only care about their programmers is as off, as that they don't care about their customers. Because few understand how "they" work.
I've been to NAB/Vegas since 2014, MAX since I think 2016. I've worked with, had both formal meetings & off-hours chats with all the program heads and many of the programmers from PrPro, Ae, Ca, Ch, Audition, a couple others.
And ... I've been formally interviewed by M&E folk in a fancy room all set with their metrics whiteboards all around a couple times, and also online. I gotta tell you, working with M&E is an interesting experience.
And there is a huge chasm between the programmers and development teams on one side, and the Marketing & Experience folk on the other. Programs essentially do what M&E decides they should. Program heads only have some discression within the guidelines laid out by M&E.
And how does M&E make their decisions?
Metrics. Live and online interviews like the one I mentioned. Data from the usage figures of the apps. They do get a fair amount of information on what parts of these apps users work in. Nothing of what the users are doing, but of which tools/workspaces, apparently, some.
One of my in-person interviews was on how people get started in graphics/mogrts. With another guy, who'd been a mogrt upper dude for ABC on the then-recent Grammy's show. We have decidedly different workflows and histories.
But the questions being asked were from the viewpoint of someone who actually has no personal knowledge or experience working in ANY creative endeavor. So I spent much of the time informing the woman why she asked the wrong question, and why a different phrasing would get far better information. At least, she listened, asked a ton of questions, and was fascinated by my comments.
Which was nice ... but the whole thing didn't give me a lot of confidence that the M&E types actually know and understand what we users do. And beause they don't, they take their metrics and make decisions we users find most often to be bizarre.
Not because they don't care, they actually do ... in their own way. But "they" have no clue that their way of looking at what we do is so skewed.
The programmers are far closer to us users. And not at all monolithic internally. They can have as wide a notion as to how something should work in the team as we users do.
But ... in the end ... it's M&E that rules the roost. And the program teams do the work they're told to do. They're employees, not bosses.
Neil
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