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We have URLs on a site that are causing a duplicate issue where Google sees uppercase and lowercase versions of a website as two different URLs of the same page.
This can spread page authority and link equity among the two pages when instead should be sending it all to one page and giving it the ability to rank as highly as possible.
For example the page: "http://envirofrontier.com.au/locations" is opening with both capitalized URL "/Location as well as lower case URL "/location".
These URLs should be in lower case and if any one search site with capitalized URL "Location" it should be redirected to "location".
If we create a 301 redirect from the uppcase to lowercase then we get an error: The page isn't redirecting properly: The server is redirecting the request for this address in a way that will never complete.
Would be interested in how others are addressing this issue.
As Brett mentioned it is the same page, so you can not redirect itself. Any page, even if set as lowecase, if you Change to uppercase you will find it will render.
Why would a search engine pick up different variations?
Your site or external site will be linking to that page in different ways, canonical will work but if you find and fix the cases where you reference the Locations version instead of locations then search engines will eventually forget the other url.
Thank you Brett and Liam for your answers.
I'm not sure why a search engine would pick up different variations...
Perhaps if a link to a page like /locations had a capitalised L (Locations) then it could create the confusion??