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For NEW users the Creative Cloud desktop app can be installed
From the Download Center like shown
or Creative Cloud desktop app will automatically install when a user installs an app from Download Center on creative.adobe.com.
CC Desktop will install automatically when you install any CC app.
Note: If system requirements are not met, some users will continue to use the Adobe Application Manager to download and update apps.
launching Adobe Application Manager from either the Start Menu (Windows) or Applications folder (Mac). If system requirements are met, AAM will update automatically to Creative Cloud Desktop.