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export issues for LinkedIn - poor quality type

Explorer ,
Dec 11, 2020 Dec 11, 2020

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Hi! Hoping someone can help me out here... I'm trying to post a LinkedIn graphic I created for a client, and no matter what I try the photo in the background looks fine, but the type looks bitmapped and unclear. The original graphic was made in InDesign, but I've remade it in Photoshop & Illustrator, too. I've exported it at a vatiety of dimensions and DPIs, and they all look relatively the same - I've attached a screenshot from LinkedIn. Each file I upload looks fine on my computer, but terrible online. My client is freaking out. Anyone have any ideas for me? I've been at this for a while now and am out of ideas. Thanks!

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How to, Import and export, Performance

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correct answers 1 Correct answer

Adobe Community Professional , Dec 12, 2020 Dec 12, 2020
If I look at the LinkedIn page code using Chrome’s developer tools, I can see that the image gets sampled to 600px wide no matter how large your original pixel dimensions are. There’s nothing you can do about that because LinkedIn is setting the width to 600px in the HTML code:

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Adobe Community Professional ,
Dec 12, 2020 Dec 12, 2020

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Can you please supply the original image you uploaded?

Thanks

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Explorer ,
Dec 12, 2020 Dec 12, 2020

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Hi Eugene, here are jpges made from InDesign at 72 & 300 dpi. Thanks!!

b2b-blogging_4-72.jpgb2b-blogging_4-300.jpg

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Adobe Community Professional ,
Dec 12, 2020 Dec 12, 2020

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It looks like the LinkedIn post image dimension size should be 1200 x 628 pixels. If you want to work in InDesign set the document up as Web Intent at 1200 x 628, and export the page to PNG or JPEG at 72ppi—the exported image dimensions will be the same. Working at a larger pixel dimension wouldn’t likely help because the image would be resampled on the upload, and you obviously don’t want to work at a smaller pixel dimension.

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Explorer ,
Dec 12, 2020 Dec 12, 2020

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Thanks, Rob! I just remade the file to your specs, and I'm still getting that bitmapping- here's a screenshot from LinkedIn.

Screen Shot 2020-12-12 at 10.13.56 AM.png

Do you think there's a change that the client's color & font choice are fighting with LinkedIn's compression algorithm?

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Adobe Community Professional ,
Dec 12, 2020 Dec 12, 2020

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LinkedIn’s post spec is 1200 x 628, but that doesn’t mean it gets displayed at that size in the interface. In your capture the image is being scaled to 550 x 290, so it’s effectively getting downsampled to fit in the space and the text degrades as it is fit into the smaller pixel dimension. I don’t think there is anything you can do about it other than avoid small text.

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Adobe Community Professional ,
Dec 12, 2020 Dec 12, 2020

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Haven't posted it - but it looks ok on my screen when I'm on linked in 

 

Untitled.png

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Adobe Community Professional ,
Dec 12, 2020 Dec 12, 2020

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Even looks good here.

 

b2b-blogging_4-72.jpg

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Adobe Community Professional ,
Dec 12, 2020 Dec 12, 2020

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72ppi

b2b-blogging_4-72.jpg

72 ppi

b2b-blogging_4-72.jpg

 

Using the sizing options for the forum images it looks good.

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Adobe Community Professional ,
Dec 12, 2020 Dec 12, 2020

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Small 300ppi

b2b-blogging_4-300.jpg

Med 300

b2b-blogging_4-300.jpg

Large 300

b2b-blogging_4-300.jpg

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Adobe Community Professional ,
Dec 12, 2020 Dec 12, 2020

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Can you show me the post on Linkedin? 

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Explorer ,
Dec 12, 2020 Dec 12, 2020

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Eugene, you're amazing!! Thanks so much for looking at this. Unfortunately, ANY bitmapping or artifacts are problems for the client. I've noticed that the type looks significantly better when it's not on that pink background, but my client is insiting on it... we might need to have a chat about that today!

 

I agree that it looks fine, if not great in a lot of your screenshots, especially the 300dpi. Here's a link to my test page on Linkedin, and my many attepts at getting this right. www.linkedin.com/in/kim-test 

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Adobe Community Professional ,
Dec 12, 2020 Dec 12, 2020

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If I look at the LinkedIn page code using Chrome’s developer tools, I can see that the image gets sampled to 600px wide no matter how large your original pixel dimensions are. There’s nothing you can do about that because LinkedIn is setting the width to 600px in the HTML code:

 

Screen Shot 16.png

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Explorer ,
Dec 12, 2020 Dec 12, 2020

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Wow, thanks, Rob! I'm sending this to my client, and I'll try again with a 600px wide graphic. Can't hurt! This is so helpful, and it's nice to know that this isn't a design issue, it's a LinkedIn issue. Thank you!!!

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Adobe Community Professional ,
Dec 12, 2020 Dec 12, 2020

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Looks like there is also a fair amount of compression when your upload is converted. I’m guessing dropping down to 600ppi won’t matter. This is a magnified capture from the LinkedIn page and you can see the heavy JPEG compression, which is not in the original.

 

Screen Shot 19.png

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Explorer ,
Dec 12, 2020 Dec 12, 2020

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Thanks again, Rob. 600ppi didn't change a thing! I think the pink with the white text seems to maximize the compression. I'm trying to convince my client to let me change the colors. I don't have this trouble with other background colors.

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Adobe Community Professional ,
Dec 12, 2020 Dec 12, 2020

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Did you try png?

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Explorer ,
Dec 12, 2020 Dec 12, 2020

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I did! 72 and 300 dpi.

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Adobe Community Professional ,
Dec 12, 2020 Dec 12, 2020

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You probably want to stay with 1200 they may be using media queries for detecting  HDPI displays (ie Retina displays). The file you upload clearly isn’t being used in the page, so the format wouldn’t matter. I think any social media site is going to work like this—the page load time and file size is going to trump quality.

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Explorer ,
Dec 12, 2020 Dec 12, 2020

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oh, good call on the retina displays. and - the 1200 did look better. 

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Adobe Community Professional ,
Dec 12, 2020 Dec 12, 2020

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@rob day to the rescue again. 

Great job! 

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