Video optimization for the web

I find that I always have to run my videos, after exporting from Premier Pro (either with ME or the in-app export in PP) through Handbreak in order to reduce them to a size that's more conducive to the Internet.  I know you can reduce bit rates and such, but it would be a better workflow to have a "Handbrake-like" option within Media Encoder (and Premier Pro).  If they can do it, why can't Adobe?