Folder level script

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You need to replace " 'pathToPDF' " with the real path name and file name to open not place holder/instruction text.

Here is my custom script to do the same thing, I use it every day:

function openJSref() {
    app.openDoc("/MacBookPro//Users/jrb/hubiC/Docs/Acrobat & PDFs/AA SDKs/AcDC SDK/Acrobat_DC_SDK_Documentation/AcrobatDC_js_api_reference.pdf");   
}
//   
function openJSref2() {
    app.openDoc("/MacBookPro//Users/jrb/hubiC/Docs/Acrobat & PDFs/AA SDKs/AcDC SDK/Acrobat_DC_SDK_Documentation/AcrobatDC_js_developer_guide.pdf");   
}   
app.addMenuItem({ cName: "-", cParent: "File", cEnable: false, cExec:null});
app.addSubMenu({cName: "Utilitaires", cParent: "File"});
app.addMenuItem({cName: "JS Reference...", cParent: "Utilitaires", cExec: "openJSref()"});
app.addMenuItem({cName: "JS Guide...", cParent: "Utilitaires", cExec: "openJSref2()"});

Don't forget to edit file paths.

You must remove this part: \xD4\xAA\xF8

Did you create the js file with a text editor?