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Participant
October 27, 2020
Question

Need Suggestions and Recommendations for Color & Brand Identity

  • October 27, 2020
  • 1 reply
  • 262 views

Dear all,

 

We need recommendations and suggestions for our website PrepareHOW Entry Test Preparation Website and PrepareHOW Entry Test Preparation Android App . Both the App and website are related to test prep in Pakistan. We previously used green color but we are changing to blue color now. Can you please suggest how we can relate the brand identity with education? Thanks

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    1 reply

    AkinGn
    Community Expert
    Community Expert
    November 4, 2021

    Hi, I viewed the site and as I do also UI/UX Design reviews, I'd like to share my opinions. Overall look is nice, no major design issues like accessibility, hierarchy, usability etc. My suggestions to improve the look would be: - As I see it, the header section has a very dark and desaturated blue and the footer has a bright one, as target audience is young students, to keep the look inetresting, fun, related to education and professional, I'd suggest using colors that doesn't look so desaturated or so bright, somewhere in the middle blues and greens would look better (for the header, something like #174c81 (and of course the top bar also should be something related to that) and for the footer, something like #3f6841 would look better in my opinion)  -It also would be better if links at the top navigation were aligned vertically to the header area. -I'd also reduce the shadows in the cards of the stats (20.000+ Happy Users etc) - Card backgrounds in the testimonials section could be less saturated as there's text on them to be more comfortable to be read. -And in the blog posts section, card heights could be equalized for a better look (there are some JS plugins do that) Liked it other than that!