Enterprise redistribution site is maddening

The Adobe AIR enterprise redistribution site is utterly maddening.

Every page says nothing specific, but links to another page, which links to another page, and you come back around to where you started without getting anything useful.

eg: http://help.adobe.com/en_US/air/admin/index.html links to "Adobe AIR installation" which mentions how to uninstall but not deploy, then has an Enterprise Deployment section which links back around to the agreement page... which we've already signed. Other links land here: http://www.adobe.com/devnet/air/documentation.html and here: http://learn.adobe.com/wiki/display/airquestions/Packaging+and+deploying+AIR+applications

It all rambles on about installing .air files, but says nothing about the deploying JUST the runtime. I've followed every link in the "request has been approved" response email, but been through page after page after page and not seen a single install command string, parameter or install switch, only the vague and unhelpful "IT administrators can install Adobe AIR and AIR applications silently using standard desktop deployment tools" which ultimately goes nowhere.

Can someone tell me once and for all, what are the silent install strings for Adobe AIR, for Mac and Windows? And why does Adobe insist on keeping them secret, even/especially from people who have done the right thing and signed up for the agreement?