icon name in ios?

Hi dissipation:

I think You are talking about the name of the application on iOS home screen against the name of application in the Recently used apps bar (The bar that comes on pressing the home button twice).

I think, AIR doesn allow mentioning the short names. There is an ugly workaround if you have a mac. You can modifiy the info.plist to add "CFBundleName" key (Or replace it with the short value as you want.) and the re-codesign the application. (See more info here)

For More info on how you can modify info.plist and recodesign on mac. You can see this tutorial. (In the step 4 you can add/replace key/values in info.plist)

EDIT: I am still not sure about the question. Are you asking that the name of the application on iTunes store is different than what you see on the phone? (Those two names have no relation. iTunes Store name is selected/provided on iTunes Portal itself whereas the name of the application that shows up on device is is given in Info.plist/app-xml for AIR)

Regards,

sbhave

http://help.adobe.com/en_US/air/build/WS901d38e593cd1bac1e63e3d129907d2886-8000.html link talks in details about icon sizes on iOS and android platform. I hope thats what you needed.