MyApp was not installed on the iPhone "myPhone" because the entitlements are not valid

Just in case it help anyone. I was experiencing a problem where every time I attempted to add an app to my iPhone via iTunes, I was getting the error

MyApp was not installed on the iPhone "myPhone" because the entitlements are not valid

I have figured out the problem to be that the App ID which you fill in on the AIR for IOS Settings Deployment settings screen needed to be the App ID I had included in my provisioning profile. This setting appears to be auto-completed with the name of the Flash file so you need to be sure to change this if you are having this problem.

Hope that helps someone.....