What is the proper way to open the app store for ios

Using Air3.1 to develope a game.

I want to have links on my main menu which will open the iOS app store for a specific application.

The only way I have found to do this is by opening a url "http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewSoftware?id=<THEAPPIDHERE>&mt=8"

However, while this does work, so to speak, when I try to go back to the application, it starts up as if it had crashed... and it does several "redirects" before it get's where it is eventually going.

Is there a better/proper way to open the app store?

Cheers
dave