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Inspiring
December 12, 2006
Question

clickTAG, clickTag, _level0.clickTag

  • December 12, 2006
  • 1 reply
  • 3050 views
Literally, there's a difference... I know that. But I just wanted to check with the pros before I try to push our media company to provide accurate specs to us.

I've been told that across the board, the clickTags for the sites we are posting on are the same. First off, I check a few and they are not the same. Some require "clickTAG" and some require "clickTag".

I'm sending out to over 15 different sites and would like to know if some sites will take either syntax. Does anyone know this?
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1 reply

Inspiring
December 12, 2006
aniebel,

> I've been told that across the board, the clickTags for
> the sites we are posting on are the same. First off, I
> check a few and they are not the same. Some require
> "clickTAG" and some require "clickTag".

I believe it's going to come down to whatever unique permutation each
agency is looking for -- which is frustating, because it really shouldn't be
so difficult. ;)

Ultimately, there's nothing significant to the word "clickTAG,"
whichever of its letters are capitalized (the word could easily be
"soggyGaloshes," truth be told). The word itself is simply an arbitrary
variable whose value gets passed into the SWF from an outside source, such
as a query string or FlashVars.

For the last view versions of the Flash Player, case matters. For
example, this ...

var clickTAG:String = "abc";

... is not the same as this ...

var clickTag:String = "abc";

... simply because some of the letters are capitalized differently.

So whatever a given tracking agency gives you to track, their version is
the one you have to use for their SWFs. At there's some sense of
convention, in that they're at least using the same word. ;)


David Stiller
Adobe Community Expert
Dev blog, http://www.quip.net/blog/
"Luck is the residue of good design."


aniebelAuthor
Inspiring
December 12, 2006
Thanks, David! It's as I suspected in the fact that the variable are different. I think the media company's just trying to get by without researching the agencies who are doing the hosting. For instance, they told me to use:

The click tag is:

getURL (_level0.clickTag, "_blank");
to
getURL (clickTAG, "_blank");?

Which doesn't tell me much as they are referring to over 15 sites.