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albertos77769384
Participating Frequently
February 15, 2017
Answered

How to get ads under 15kb in file size?

  • February 15, 2017
  • 1 reply
  • 3126 views

I have been having issues getting file sizes down to below 15kb for mobile sizes. I have used both Adobe Animate CC and Adobe Edge Animate, both of which do not allow for this small of a file size.

The problem is that when you provide the files to your ad vendor they require the html file, any js file, and any images to all be under 15kb. I can optimize the images, however when it comes to the html and js files that both programs provide, they are much more difficult to reduce.

Steps I have already taken to reduce file size:
- used tinypng to reduce image file size
- used a minify product to reduce the size of html/js
- used the option to export using a CDN to host certain files
- also tried using google web designer for smaller file sizes, but it still takes up a good amount of space.

These are not complicated ads. It is essentially text fading in and out. I am essentially at the end of my rope and would love to know how people deliver on these extremely small ad sizes.

I am on a PC (windows 10)

- 8 gigs of ram

- animate cc 2017

- edge animate cc (3.0)


Thanks in advance

    This topic has been closed for replies.
    Correct answer just.emma

    I've entertained the idea of doing a GIF to retain some of the animation. They had their heart set on HTML animation though. Unfortunately I am not all that comfortable with greensock, but I imagine the js file would weigh a pretty penny.


    It wouldn't.  You would link to the TweenMax CDN and could do simple animation with only a few lines of code.

    Alternately, if the animation is very simple you could skip the JS libraries and just do CSS animation.

    If you're not comfortable hand-coding and you're limited to 15k file size, you're pretty much limited to a JPG or GIF.

    1 reply

    rezun8
    rezun8
    Inspiring
    February 16, 2017

    what Vendor are you using that is giving a file size limit of 15kb?  the js files alone will be 35kb+

    all our mobile size units are being approved at <200kb

      A
      albertos77769384Author
      Participating Frequently
      February 16, 2017

      I'm with you buddy, looking at the IAB specs it is a bit much. The vendor is Ad Age (Ad Age ROS). The subload is also 15kb, so there is no room to maneuver.

      just.emma
      just.emma
      Inspiring
      February 16, 2017

      With those kind of file size limits I would either do just a static JPG, or hand code using straight HTML, CSS, & possibly Greensock if you're comfortable with that.

      You might also be able to manage a 2 frame animated GIF.

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