passing a movieclip frame as a variable in HTML

Basically, I need somewhat specific instructions on how to write actionscript 3 and html code to tell a swf file in html to play a particular frame once it has loaded. I have a movieclip on the main time line and the frame i am trying to target is inside this movieclip.

There are two ways of doing this that I have read about (Flashvars and SWF Object). But all the examples are concerning loading text externally from HTML.

I do not want to introduce and new info through HTML. I only want to direct the swf on what frame to start from.

Any help would be greatly appreciated.