Reducing Banner Ad Size

Forum|Forum|9 years ago
February 14, 2017
4 replies
2468 views

I am new to using Animate for HTML5 banner ads and I was wondering how I can work to get my ad down to the required 150kb for AdWords. I'm using relatively simple animation and all the image assets, html, and js files created are under 150kb collectively, but when I compress them into a zip, it's over 400kb. I realize that there may be a lot of overhead generated depending on how the animations are executed, but as I've seen much more complex ads running, I must be missing something in the production process. Thank you for any advice you can provide!

Zach

This topic has been closed for replies.

Z

zachw85548125Author

Participant

Discovered that creating all the elements within animate as opposed to importing them from Illustrator/Photoshop solved most of my problems. Thanks everyone for the help!

Z

zachw85548125Author

Participant

Thanks everyone. Even when I exclude the lib folder, I end up with a 394 kb zip file, even though everything inside seemingly adds up to about 100kb. I tried making an ad with little to no animation, and that nearly tripled in size upon compression. I guess my question now is what is causing there to be so much extra data that I can't see?

just.emma

Inspiring

Can you post an example of your zip file so we can help troubleshoot?

Like marjantrajkovski said, you should not include your Fla file in the final zip. That's just the source file and will not be part of the assets needed for trafficking.