CFEXECUTE / vlc

I have searched (and searched, and searched) and I cannot figure out what's going on here.  I've ready 1,392 different pages about how easy cfexecute is and yet nothing I do seems to work.

Here's what I am trying to accomplish;

I have an HTPC setup with all my movies on it.  It's Windows 7, I have CF9 Developer installed and running.  I have created a very simple web-app (only running locally on the HTPC) and I access the web-app through my iPad.  The app just gives me an easy way to peruse my movie library (with some details for each, a screenshot, etc) that essentially turns the iPad into an expensive universal remote.  My goal was to have something that works over the wifi in my house rather than dealing with bluetooth remotes and the like.  I could just make an app for it (like mobile mouse or something) but I really wanted to try and see if I could pull this off with a web-app.  I have all that working fine (running the web-app on the iPad accessing the HTPC).

However; I want to make the "Start the Movie" button actually start the movie (on the TV hooked up to the HTPC) by loading VLC (fullscreen) with the selected movie!  I have written a .bat file that, when run from the command prompt, works like a charm!  It loads up VLC in fullscreen mode and starts the movie (at this point the movie file is just hard-coded but eventually I will use cffile to write the .bat file and then call that file to load the selected movie)

When I try to run the .bat file with cfexecute nothing happens.  If I put in a timeout, it just timesout and errors.

This is the bat file I have:

ECHO off

cd\program files (x86)\videolan\vlc

vlc -f "d:\movies\Tron Legacy.mkv"

And here is the code I'm using:

<cfexecute name="C:\WINDOWS\system32\cmd.exe" arguments="/c c:\webserver\websites\test\test.bat" timeout="10">

</cfexecute>

What I've tried:

1) I tried capitalizing c:\ to C:\ in the arguments

2) I tried removing the timeout (doesn't error then, but does nothing at all)

3) I tried increasing the timeout (just takes long to error)

4) I tried naming a variable and dumping the variable (empty string)

5) I tried outputfile (does write the file, but there's nothing in it)

5) I tried just calling the bat file in the name field (as suggested by some) and using 1-5 above all to no avail

I'm tearing my hair out here!  I'm forced to guess this is an issue with some permission somewhere (I was able to find a few pages/posts/threads about cfexecute permissions but none of them were particularly helpful).

Any and all help would be MUCH appreciated!