CFWINDOW escapes HTML, I'd like it rendered

1.  On the page I have a link with an OnClick="Coldfusion.Window.Create()" method.

2.  The source for this is a remote proxy cfc which generates HTML

3.  The modal window appears on the page, but the HTML is rendered as source code, rather than html. (eg, <strong>Hello</strong>, rather than hello

What am I doing wrong?