Form not returning variable - getting Variable is Undefined

I have a simple form with a simple insert statement. I keep getting this error:

Variable 'firstname' is UNDEFINED

This is just part of my form. I only am using this part because if I can't get firstname to insert then the rest doesn't matter.

<form action="submitform.cfm" method="post">

<input type ="text" name="firstname" value="" size="25" >

</form >

That goes to this query:

<cfquery name="qinsert" datasource="name" >

INSERT INTO tablename (firstname)

VALUES ('#firstname#')

</cfquery>

I have done <cfdump> and it returned 'empty'.  I can't figure out why the variables aren't passing through.

Thank you!!!