Formatting date cfgrid

Using ColdFusion 9 and SQL Server 2008. Have cfgrid with dates. The date columns are not displayed but text boxes are bound to those columns and are displayed. The SQL Server data types are datetime which store in this format - mm/dd/yyyy hh:mm:ss. The cfgrid displays the date as

2011-01-20 14:52:32.167. In the cfgrid code I have tried "mask" and "number format" and neither alter the date display. Any suggestions?

Could I possibly change the format in the text boxes. I use the data in the text boxes for emails and a more conventional date presentation would better suit the email.

Thank you - JS

sample code for cfgrid

<cfgrid name="reqInfo" query="Req" width="510" visible="yes" format="html" rowheaders="yes" rowheaderwidth="50" selectcolor="orange" selectmode="row" maxrows="25" colheaderbold="yes" colheadertextcolor="Blue" selectOnLoad="no">
  <cfgridcolumn name="ID" width="8" display="no" />
  <cfgridcolumn name="PIN" display="no" />
  <cfgridcolumn name="Name" header="Name" headerfontsize="14px" width="150" />
  <cfgridcolumn name="RequestDate" header="Request Date" dataalign="center" headerfontsize="14px" width="115" mask="mm/dd/yyyy" />
  <cfgridcolumn name="BeginDate" header="Begin Date" display="no" headerfontsize="14px" width="90" numberformat="mm/dd/yyyy" />

There's more but this gets the point across.