How do I add a new server when using IIS?

I cannot get past the server home field.  I'm using IIS as a webserver, not tomcat. 

I've tried C:\ColdFusion10, C:\ColdFusion10\cfusion, C:\ColdFusion10\cfusion\bin, none work.  I specified jrun on the previous page but I don't see a c:\jrun folder either.