Launching app from image href

I am struggling to implement the following functionality:

I am aware that one can launch vlc (media player) from windows start like:

START -> RUN -> "C:\Program Files\VideoLAN\VLC\vlc.exe" z:\mymovies\somemovie.avi

I want to implement the same functionality (meaning launching the vlc and play the media file) from an IMAGE href from a web page. How can I do it?

Basically, I am looking to launch a windows app from a web image href.

I did try cfexecute and it does not work. Any help would be appreciated!