Loosing / in sql

Im using cfdirectory to read a directory, and then adding the filename, size, directory into mysql 5 database.

Code:


<cfdirectory action="list" directory="D:\Backup\Cv'z" name="files" sort="Name desc" recurse='true' >
<cfset a = 1>
<cftable query="files" colheaders="yes" htmltable="no" border="yes" maxrows="10">
<cfcol text="#a#" >
<cfcol text="#type#">
<cfcol text="#size#">

<cfquery datasource="Intranet" name="addcv">
Select * from files
where File_Name = '#name#'
and File_Folder = '#directory#'
</cfquery>
<!--- Inserts file into DB ---->
<cfquery datasource="Intranet" name="insertCV">
Insert into files
(File_Name, File_Folder, File_Size)
values
('#name#', '#directory#', '#size#')
</cfquery>
<cfif addcv.recordcount gt 0>

<cfcol text="<font color=red>#name#</font>">
<cfelse>
<cfcol text="#name#">
</cfif>

<cfcol text="#directory#\#name#">
<cfset a = a + 1>

</cftable>




It inserts D:BackupCv'zSalesTyped Cvs

instead of d:\BackupCv's\Sales\Typed CVs

Why is it removing the \'s ?