replace issue

Hi,

I've got a problem, which appears to be quite simple but I'm struggeling to find the solution.

I'm doing a replace on specific strings in my content which is being pulled into my pages.

e.g. <cfset request.vContent = Rereplace(request.vContent, "\bMyWord\b","\bMyNewWord\b", "ALL")>

This words fine... infact it words too well as it also replaces the string "myWord" in anchor text and titles, which is what i need to eliminate.

for example <a href="www.MyWord.com" title="MyWord">MyWord link</a>

becomes: <a href="www.MyNewWord.com" title="MyNewWord">MyNewWord link</a>

when it needs to be: <a href="www.MyWord.com" title="MyWord">MyNewWord link</a>

Thanks in advance for any advice.

Sam.