select query

I am trying to output the value of each corresponding data column on unsaccountB tbl. However it returns with the name of the column not the value (newVal =). What is missing or I am doing wrong?

======

SELECT  p.firstname,p.lastname, u.XProxyContext, dw.[OldValue],newVal =

(select dbc.ColumnName from unsaccountB where dbc.ColumnName in

(SELECT name FROM sys.columns WHERE OBJECT_NAME(object_id) = 'unsaccountb') and u.AccountName = AccountName

)

  ,dwo.operationDate, dwo.OperationType,dbc.ColumnName,dbc.TableName

FROM DialogWatchProperty dw

  INNER JOIN DialogWatchOperation dwo ON dw.UID_DialogWatchOperation = dwo.UID_DialogWatchOperation

  INNER JOIN UNSAccountB u ON dwo.ObjectKey = u.xObjectKey

  INNER JOIN Person p ON p.uid_person = u.uid_person

  INNER JOIN DialogColumn dbc on  dbc.UID_DialogColumn = dw.UID_DialogColumn

where ---OperationType = 'U' 

  dwo.operationDate between convert(varchar,@sDate,1) and convert(varchar,@eDate,1)

  ----And dbc.ColumnName = u1.

  And u.XProxyContext = @TargetSystem

  And p.FirstName = (case when @11524257 <>'' then @11524257 else p.FirstName end)

  And p.LastName = (case when @LastNamea <>'' then @LastName else p.LastName end)

  And p.CentralAccount =

  (case when @425672 <>'' then @425672 else p.CentralAccount end)

  And PersonnelNumber = (case when @personelNumber <>'' then @personelNumber else PersonnelNumber end)

order by firstname,lastname,dbc.ColumnName asc, dwo.operationDate desc

==========

Output Data:

firstname lastname XProxyContext OldValue newVal operationDate OperationType ColumnName TableName

Özlem Karaman FINSOFT FINSOFT/FINSOFT/Özlem Karaman CanonicalName 2012-07-12 11:40:19.283 U CanonicalName UNSAccountB

Özlem Karaman FINSOFT FINSOFT/FINSOFT/TEST ÖZLEM SOYADI 35474 CanonicalName 2012-07-12 11:36:59.050 U CanonicalName UNSAccountB

Özlem Karaman FINSOFT Özlem Karaman cn 2012-07-12 11:40:19.283 U cn UNSAccountB

Özlem Karaman FINSOFT TEST ÖZLEM SOYADI 35474 cn 2012-07-12 11:36:59.050 U cn UNSAccountB

Özlem Karaman FINSOFT CN=Özlem Karaman,CN=FINSOFT,dc=finsoft DistinguishedName 2012-07-12 11:40:19.283 U DistinguishedName UNSAccountB

Özlem Karaman FINSOFT CN=TEST ÖZLEM SOYADI 35474,CN=FINSOFT,dc=finsoft DistinguishedName 2012-07-12 11:36:59.050 U DistinguishedName UNSAccountB

Özlem Karaman FINSOFT TEST ÖZLEM FirstName 2012-07-12 11:36:59.050 U FirstName UNSAccountB

Özlem Karaman FINSOFT Karaman LastName 2012-07-12 11:40:19.283 U LastName UNSAccountB

Özlem Karaman FINSOFT SOYADI 35474 LastName 2012-07-12 11:36:59.050 U LastName UNSAccountB