Using "<" in a table just for printing

I have a table that outputs data to a table. I dump the table to Excel and then the file gets loaded into PageMaker that uses tags for formating like:

<Category>
<Varietal>
<Region>

I see that I cannot go like this:

<table>
<tr>
<td><Category></td>
</tr>
</table>

The Charactures never show up when I run the page. How can I show those as text so they shoiw up in the table but are not looked upon as being tags?

any thoughts?

Thanks
George