Very Basic Javascript Call to CFC help

I'm trying to venture into AJAX a little, and am facing some obstacles.  First, for full disclosure, we're running Coldfusion 7 (I know, I know...).

I set up my cfc page (16_echAjax.cfc) with the following basic code:

<cfcomponent

     output="false">

     <cffunction

          name="helloWorld"

          access="remote"

          returntype="string"

          output="false" >

          <cfargument

               name="name"

               type="string"

               required="no"  />

          <cfif isDefined("arguments.name") AND arguments.name NEQ "">

               <cfreturn "Hello, #arguments.name#" />

          <cfelse>

               <cfreturn "Hello, Nameless" />

          </cfif>

     </cffunction>

</cfcomponent>

When I open a browser and type in "16_echAjax.cfc?method=helloWorld&name=Bob", the page opens and I see "Hello, Bob", so I know the coldfusion is working.

On my return page (16_echAjaxReply.cfm), I have a button that calls the "myCall" function and shows the response in a text box called "results".  My javascript code looks like this:

<script>

    function myCall() {

        var request = $.ajax({url: "16_echAjax.cfc?method=helloWorld&name=Bob"});

       document.getElementById("results").value = request;   

    }

</script>

But when I click on the button, the text that shows up in "results" is "[object Object]".  Obviously, I'm looking for "Hello, Bob" to show up in "results" - any help would be appreciated.