Best paper whiteness CIE and temperature
Hi I was wondering if anyone could tell me the industry standard whiteness for paper? For the most balanced white not necessarily the brightest. Because the current papers I have been using have a CIE whiteness between 160-170 CIE but I think these are more consumer papers and they also have OBA's (optical brightening agents). At first I thought because they were really bright white that they were more pure white but when comparing to really nice coffee table books (like taschen) my papers looks way too blue. All the coffee table book paper is more greenish and a lot less bright but looks way more neutral and balanced. So I assume that this is the industry standard whiteness for this kind of printing (photography, art, fashion etc). I haven't seen any high end looking prints that are as blue and as bright as the papers I am using.
Is CIE a measurement of whiteness or is it rather more brightness?
