CMYK/RGB/Pantone: Which one to use?
I am not a graphic designer by training but just started a job which requires me to get up to speed (and fast!) on creating collateral from scratch all the way to printing. As you can probably imagine, I've been reading forums, books, and watching video tutorials to learn as fast as possible. That said, I still don't have a definitive answer for the following questions:
- When creating documents that will be posted online and printed:
- Should I create it in a RGB or CMYK color profile?
- RGB has a wider color gamut than CMYK…so is it just safer (for consistency) to always create documents in CMYK color profile (and convert to RGB for online PDFs later...or is it even necessary to convert?)?
- On the other hand, RGB is able to show pictures more vibrantly...so is it better to create documents in RGB and convert to CMYK for print? What about out of gamut colors (do you have to adjust "by eye" to get it as close as possible)?
- Can you be in a situation where you have a CMYK document profile but the colors or photos are in RGB color space? And vice versa?
- If the company’s logo colors must be as accurate as possible, do you recommend using Pantone colors in a document that needs to be printed? (on that note, what is the difference between Pantone spot and Pantone process?)
- Should I create it in a RGB or CMYK color profile?
- Converting color profiles:
- Do you convert the whole document from RGB to CMYK (or vice versa) or convert each bit of colored text and artwork individually?
I know this is a bit all over the place, but thank you so much for your help!
