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Community Expert
September 15, 2022
Question

Adobe Acquires Figma [NOT]

  • September 15, 2022
  • 4 replies
  • 1294 views

https://news.adobe.com/news/news-details/2022/Adobe-to-Acquire-Figma/default.aspx

 

With DW on life support this has me wondering if they are just looking to purchase a replacement for DW to merge in with the newly acquired Figma. This sounds a lot like what happened with Flash that led them to buying Macromedia (along w/ DW). Based on the history, XD's days are numbered.

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4 replies

Nancy OShea
Community Expert
Community Expert
September 15, 2022

For purposes of clarity, Adobe did not acquire Figma (yet). 

 

Adobe announced an intent to purchase Figma for 20 billion in cash & stock which seems inflated to me given Figma's annual sales.  But hey, it's all paper.

 

Anyway, the deal is far, far away from closing.  It must be evaluated and approved by the SEC first.  Approval could take several months to a year if it doesn't fall through first.  So stay tuned for updates.

 

As far as Dreamweaver is concerned, I don't see any impact on it.  Figma is not a coder's tool, it's strictly a UI/UX designer's tool for prototyping the same as XD.  Figma prototypes are handed off to developers who do the actual coding. 

 

Nancy O'Shea— Product User & Community Expert
Liam Dilley
Inspiring
September 19, 2022

Both Figma and XD are funny. I think Figma always had more captability but both started out as UX prototyping tools. Figma and similar products though crept and then leaned very heavily into the full web design product. They still marketing as prototyping but it is basically mostly used by designers as a full design tool at this point. XD was a bit slower and I think going that direction it has missed the boat a bit and not as great as other solutions.


Nancy OShea
Community Expert
Community Expert
September 19, 2022

You may be right about Figma vs XD.  If Adobe wants to spend $20 billion, one would think they have some grand plan for it.  

 

Nancy O'Shea— Product User & Community Expert
Nancy OShea
Community Expert
Community Expert
September 15, 2022

Just speculating based on Adobe's recent acquisition history.

 

How to eliminate product competition? 

  • Acquire it. 
  • "Improve it" until it stops working.
  • Ignore bugs.
  • Discontinue development.
  • End of Life.

 

Nancy O'Shea— Product User & Community Expert
Liam Dilley
Inspiring
September 19, 2022

Buying Figma really is one of two things...

Adobe brass saying "Sorry XD team, not good enough we will use Figma" or as you noted buying to stop the competition.

Legend
September 15, 2022
quote

https://news.adobe.com/news/news-details/2022/Adobe-to-Acquire-Figma/default.aspx

 

With DW on life support this has me wondering if they are just looking to purchase a replacement for DW to merge in with the newly acquired Figma. This sounds a lot like what happened with Flash that led them to buying Macromedia (along w/ DW). Based on the history, XD's days are numbered.


By @Ben M

 

 

Have no idea but it probably won't lead to much good, if history repeats itself. I wonder how long the Figma engineers, those behind the innovations, will be welcome. It doesnt affect me at all, either way, but those in the midst of their careers should be thoughtful and ready to explore other options, if it doesnt work out to their liking.

Participant
September 15, 2022

So now we wait for them to acquire Wappler as a DW replacement and connect it to Figma 😄