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paulk7737514
Inspiring
October 17, 2017
Question

Businesses opting out of websites

  • October 17, 2017
  • 4 replies
  • 1324 views

What to make of certain businesses opting out of a website? For example, I have had a few dentists turn down a new website offer. Is this a growing trend?

It just seems absurd that someone would want to do business without a website in 2017.

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    4 replies

    B i r n o u
    Legend
    October 18, 2017

    that should help to understand that web site is not THE unavoidable tool to use over the internet... it's just one of the possibilities of the panoplie that we have at disposal out there.

    pziecina
    Legend
    October 17, 2017

    Actually this trend began over 7 years ago.

    The reason why is simple if you think about it. Ask yourself why small buisnesses that are not selling anything via the web, require a web site?

    This is especially true of those who have more clients wanting to use their services than they can possibly provide. It is also true of the corner shop/store, the local small city center buissness, or anyone who can now get the work they require via a dedicated app.

    Even yellow pages will bring in more work than a web site for all the above, and with many of them having been miss-sold sites in the past, that never lived up to expectations, this trend will continue.

    paulk7737514
    Inspiring
    October 17, 2017

    You'd think that the need to present yourself as a professional business online would be reason enough to have a website.

    John Waller
    Community Expert
    Community Expert
    October 17, 2017

    That was certainly the thinking 10 years ago and many SOHO's thought it was essential so they tried it.

    It was awkward, meant learning an unfamiliar world, dealing with techies and did not generate any extra business for them. Plus they had the ongoing burden of uploading regular, new content and forever applying patches to ward off the latest virus or hacker exploit. They got very fatigued by the whole approach and yearned for something simpler.

    I see many businesses now settling for FB or LinkedIn. They get excellent customer interaction, rave reviews and rich feedback. They're delighted. I know several SOHO's who have settled for this solution. It leaves them in complete control of their content and with an OK web presence. The adventurous ones explore Squarespace or similar.

    Legend
    October 17, 2017

    paulk7737514  wrote

    What to make of certain businesses opting out of a website? For example, I have had a few dentists turn down a new website offer. Is this a growing trend?

    It just seems absurd that someone would want to do business without a website in 2017.

    Not sure dentists are a good test of the water. One usually finds a dentist through referral and then stay with them for years (good repeat business) Dentists may not be looking for much extra business and most get their business through referrals from family or friends.

    Nancy OShea
    Community Expert
    Community Expert
    October 17, 2017

    They probably think Facebook is all they need.

    Nancy O'Shea— Product User & Community Expert
    John Waller
    Community Expert
    Community Expert
    October 17, 2017

    In many cases, they're right.

    It gives them everything they need minus the headache of grappling with web design software, dealing with web designers and fiddling with code. Plus, most of their customers are already on FB so interaction, feedback and reviews (the currency of today's web) are easy to obtain.

    paulk7737514
    Inspiring
    October 17, 2017

    So why are we wasting our time trying to sell websites?