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July 6, 2020
Question

Google page ranking/position???

  • July 6, 2020
  • 1 reply
  • 395 views

I'm doing some updates for a client who has a couple of links on Google ranked 1 and 3 for a specific search term. Unfortunately the link to the pages contains a specifc brand name, which the client no longer supports, and wants all references to it removed from their website and replaced with another similar product.

 

I know I can use the htaccess file to redirect the old link to the new link and I've suggested not having any brand name in the link in case they want to revise the product again in a couple of years. However if I use in the htaccess file:

 

Redirect 301 /brand_name https://domainname.com/new_product_name/

 

Then will the high ranking links listed in Google be dropped over time or is Google clever enough to realise the old link has been moved and maintain the high ranking to the new link. Also will it update the description associated with the Google listing for the new product description as that is different to the old one or is it a matter of starting over from scratch and building up the listing from afresh and getting the old link delisted.

 

Any thoughts as I really havent had to deal with this particular issue in the past. I guess most of my clients have a relaxed attitude.

 

Cheers

 

Os.

 

 

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    1 reply

    Nancy OShea
    Community Expert
    Community Expert
    July 6, 2020

    Yes, redirect old URL to new URL.   When Google re-crawls the site, the old page will drop off SERPs.  If you're doing everything else correctly, it should be only a temporary set-back.  See link below.

    https://support.google.com/webmasters/answer/6065812?hl=en

     

    Nancy O'Shea— Product User & Community Expert
    osgood_Author
    Legend
    July 6, 2020

    'When Google re-crawls the site, the old page will drop off SERPs'.

     

    But what about the listing in Google - will the new page assume the same high ranking in the listings the previous page did or will the old page/link just dispapear out of the Google rankings without being replaced by the new page?

    Nancy OShea
    Community Expert
    Community Expert
    July 6, 2020

    Google is clever but it takes time for new pages to develop any meaningful traction.  Submitting a new sitemap or requesting Google to re-crawl the new URLs will minimize the pain.  But in my experience, it takes about a month. 

     

    In the meantime, monitor the situation and tell your client to increase his Google and Bing ads budget.

    https://ads.google.com/home/

    https://ads.microsoft.com/

     

    Nancy O'Shea— Product User & Community Expert