Inspiring

Question

Is there some sort of Inflation Calculator For Web Stats out there?

Forum|Forum|3 years ago
February 1, 2023
2 replies
415 views

According to internetworldstats.com, there were appx 300M internet users in 2000, versus appx 6B today. So a website generating 100K monthly visitors in 2000 represented a much different feat than pulling the same number of visitors today; just based on the fact that the internet population was so much smaller back then.

Is there a website out there that will calculate what 100K monthly visitors (or page views, or anything really) back in 2000 would represent today? Like an inflation calculator, I guess, but for web stats.

Other

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Nancy OShea

Community Expert

Visits are a useless metric if you don't know a) if they are unique or repeat, b) where they originate, c) whether they are human or random robot/crawler hits which represent the majority of site traffic in 2023.

I prefer to look at customer acquisition costs (CAC) and Return on Investment (ROI). Human initiated transactions are the only metrics you can reliably count on. Everything else is just noise.

Nancy O'Shea— Product User & Community Expert

U

Under S.Author

Inspiring

I only used monthly visitors as an example (that's why I added "or anything, really"). Feel free to pick whatever stat you think is worth looking up, the point of the question was to find out if there's an "inflation calculator"-like website out there that will do the math of what 2000 figures might represent in 2023... ideally, factoring in as much of what such an equivalence would have to factor in (I'm no expert in this field but I assume it's a bit more complex than simply multiplying by the internet population growth).

Nancy OShea

Community Expert

I assume it's a bit more complex than simply multiplying by the Internet population growth.

By @Under S.

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Indeed it is. And it depends on what you're measuring. The only constant is that 0 = 0 today as it did yesterday. Everything else is subject to variables, some known and some unknown.

Nancy O'Shea— Product User & Community Expert

O

osgood_

Legend

OK I'll have a shot -

A billion divided by 300 million = 3.3 so 6 billion would = 20 (6 x 3.3)

20 x 100k = 2 million

So those 100k monthly visitors back in 2000 would represent 2 million in todays terms.

Anyone else got some different figures?

BenPleysier

Community Expert

An inflation calculator is based on undisputed facts and is independent of other influences.

Using the calculation as suggested by @osgood_ for website visitors does not cater for the fact that 23 years have passed between then and now. This would have affected the visitors' unconscious bias while others may have transitioned. Combine those factors with the effects of climate change and the rise of Extinction Rebellion, it would need a Royal Commision to establish the factual vistors tally.

So, Mr @osgood_ , I will not preempt the outcome of the Enquiry, but would suggest that your calculation is far removed from the real figure.

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O

osgood_

Legend

So, Mr @osgood_ , I will not preempt the outcome of the Enquiry, but would suggest that your calculation is far removed from the real figure.

By @BenPleysier

Probably! But all things being equal it might be as near as one can get, maybe. I'm not a mathematician lol.

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